SAP Analysis

hongkong post

execution

TVC/Print Ad/Internet Ad

hongkong post

Sketching

TVC/Print AD/Direct mailing

hongkong post

Idea development

At the beginning, we think of the TVC story, however this is the wrong direction.

We should start with our positioning.

hongkong post

After the research, we have our creative brief.

hongkong post

Instead of direct competitor, there are indirect competitor.

hongkong post

another direct competitor

They have different style to promote their service

Fedex is funny, but UPS is professional and formal.

hongkong post

research on the direct competitor of hongkong post

hongkong post

research for hongkong post

the breathing chair

據台灣聯合報報導，台灣大同大學工業設計學系畢業生吳郁瑩憑作品「會呼吸的椅子」奪得2009 Red Dot紅點國際設計競賽傢俱類別的「紅點設計獎」，並將於下個月到新加坡領取獎項。「會呼吸的椅子」就好像一只巨型的正方形豆腐，白白的，非常可愛。由於椅子用上挖孔設計，設計者又計算好結構空間系數，椅子表面的三層材質會跟隨使用者的體重與坐姿而「自動調整」，因此使用者可以在亳不費力的情況下享用「會呼吸的椅子」。

the black hole

a short film from ' future shorts '

great idea and creative. =D

homesweethome

the home of Kristin Loffer Thesis

great home design

Melanie Brument

Melanie Brument

basic visual elements : dot / line / shape

France collection

http://melaniebrument.canalblog.com/

Greenpeace

greenpeace : greentube
Almap BBDO Brazil created some very clever online work for Greenpeace.



although I dont know the language
This is Ad.

McDonald's

simple and nice idea. =)=)=)

from Leo Burnett London for McDonald's.

this is sketching