Wednesday, December 2, 2009

Tuesday, December 1, 2009

hongkong post









execution
TVC/Print Ad/Internet Ad

hongkong post





Sketching
TVC/Print AD/Direct mailing

hongkong post




Idea development
At the beginning, we think of the TVC story, however this is the wrong direction.
We should start with our positioning.

hongkong post


After the research, we have our creative brief.

hongkong post



Instead of direct competitor, there are indirect competitor.

hongkong post







another direct competitor

They have different style to promote their service
Fedex is funny, but UPS is professional and formal.

hongkong post









research on the direct competitor of hongkong post

hongkong post






research for hongkong post

Wednesday, October 21, 2009

the breathing chair



據台灣聯合報報導,台灣大同大學工業設計學系畢業生吳郁瑩憑作品「會呼吸的椅子」奪得2009 Red Dot紅點國際設計競賽傢俱類別的「紅點設計獎」,並將於下個月到新加坡領取獎項。「會呼吸的椅子」就好像一只巨型的正方形豆腐,白白的,非常可愛。由於椅子用上挖孔設計,設計者又計算好結構空間系數,椅子表面的三層材質會跟隨使用者的體重與坐姿而「自動調整」,因此使用者可以在亳不費力的情況下享用「會呼吸的椅子」。

Tuesday, October 20, 2009

the black hole

a short film from ' future shorts '
great idea and creative. =D

Monday, October 19, 2009

Sunday, October 18, 2009

Melanie Brument

Melanie Brument

basic visual elements : dot / line / shape
France collection

http://melaniebrument.canalblog.com/

Saturday, October 17, 2009

Greenpeace

greenpeace : greentube
Almap BBDO Brazil created some very clever online work for Greenpeace.



although I dont know the language
This is Ad.

Friday, October 16, 2009

McDonald's

simple and nice idea. =)=)=)

from Leo Burnett London for McDonald's.

Wednesday, October 14, 2009