Wednesday, December 2, 2009

Tuesday, December 1, 2009

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execution
TVC/Print Ad/Internet Ad

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Sketching
TVC/Print AD/Direct mailing

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Idea development
At the beginning, we think of the TVC story, however this is the wrong direction.
We should start with our positioning.

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After the research, we have our creative brief.

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Instead of direct competitor, there are indirect competitor.

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another direct competitor

They have different style to promote their service
Fedex is funny, but UPS is professional and formal.